Arabella, more popularly known as Lil Rotoni on TikTok, has built a strong following by offering styling and fashion advice that backs sustainability. To encapsulate Arabella’s brand in a visual identity, I set out to create a logo that seamlessly blends her love for fashion with a nod to her Italian heritage. For her primary logo, I integrated her username into a rotini pasta-inspired design, creating a visual that is both playful and meaningful.

As for her wordmark logo, I drew inspiration from traditional pasta sauce labels, aiming to create a design that is both nostalgic and stylish, reflecting the authenticity and warmth of her brand. The goal was to craft a visual identity that not only captures Arabella’s unique approach to fashion but also resonates with her audience, reinforcing the idea that style doesn’t have to come at the cost of sustainability.