As a passionate matcha lover, I was inspired to create a concept café that would resonate with others who share this love. The vision was to design a space that not only celebrated the rich, nuanced flavors of matcha but also captured the essence of the plant itself. The name "Evergreen Shrub" was chosen to reflect the origin of matcha, which comes from an evergreen plant, symbolizing both vitality and timelessness.

In developing the brand, my goal was to create an earthy, approachable atmosphere, making the café feel like a welcoming spot for tea enthusiasts. The logo, featuring a matcha flower, was designed to highlight the natural beauty of the plant, while the accompanying graphics were carefully crafted to convey the warmth of a small, personal business.